quinta-feira, 15 de outubro de 2009
manifesto incompleto _ bruce mau
bruce mau é um grande, senão o maior, designer gráfico atual. realiza diversos trabalhos em conjunto com o OMA, escritório do arquiteto holandês Rem Koolhaas. vale a penar ler e guardar o manifesto incompleto que ele publicou em seu site (link abaixo). aqui apenas os primeiros 'mandamentos' do manifesto:
"1. Allow events to change you.
You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
2. Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.
3. Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there."